Abigail McCann


The purpose of this paper is to convey why legal intervention is an essential step in curtailing social media’s promotion of fast fashion, which often occurs through brand utilization of various predatory advertising methods. Research has suggested growing opposition to both social media and clothing regulations. As a result, the most proactive way to confront the issue is by attacking corporate activity head-on. This will occur through the implementation of a mandatory three-factor sustainability compliance program, required for all fast fashion corporations advertising via social media. Additionally, to ensure brand transparency, compliance with the program will require the publication of the aforementioned sustainability practices. Enforcement of the program will occur through conformity assessments, which is currently an integral aspect of other government agencies' compliance investigation protocol.

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